For Immediate Release
Sarah Cirkiel/Valeria Carrasco
Pitch Control PR/ 212.475.4919
P.J.S. Exhibitions Presents
“The Transformation Of Biological Precepts Into Mental Concepts” By Las Bellas Artes
New York, NY – P.J.S Exhibitions, an eclectic gallery on the cusp of New York’s Chelsea, West Village and Meatpacking District (238 W. 14th between 7th & 8th Ave.), presents Transformation, a collection of “mental concepts” from artists Juandrés Vera and Fernando Villalvazo opening on March 20th.
In Transformation, Vera and Villalvazo use nature as a guide to help the viewer reinterpret certain visual concepts, through the use of rhetorical figures. Their artwork examines how biological precepts (contained in visual images) are transformed into recognizable figures, given that the understanding of such images is the result of complex mental processes and activities. Although some of the work has been shown in past exhibitions, Vera and Villalvazo have created several exclusive pieces for P.J.S. Exhibitions. Curated by Las Bellas Artes, Transformation opens March 20th and runs through April 22nd, 2011.
In Juandrés Vera’s Soleidoscopium, the artist makes an analogy between the basic structure of the seascape and the field of view inside beverages, such as beer or wine bottles, to create figurative paintings that are also completely abstract. In the series Insomnio, artist Fernando Villalvazo takes subjects that already exist in nature such as animals and trees, and transforms them into completely unique objects, by using the printmaking technique called etched dry point, wherein the artist uses a superfine needle to scratch directly onto the paper to create a visual.
“I am excited to dive into the Latin American art world, “ says Patrick Sullivan, founder and director of P.J.S. Exhibitions.” “I am especially glad to be working with an organization such as Las Bellas Artes who are deeply rooted in Latin American culture.”
In 2003, Juandrés Vera became inspired by the theme of urban transport and began his artwork on easel painting. By 2007, he was painting ephemeral interventions, also known as street painting or “madonnari” and began displaying his work in the US, UK, Italy and Mexico. Fernando Villalvazo began showcasing exhibitions throughout Mexico in 1993. He has received honors such as the V Binational exhibition Siqueiros-Pollock (Chihuahua -Texas) in 2001 and has worked with art and fashion brands such as Absolut Vodka, Hugo Boss, and Lucky Strike.
THE GALLERY IS OPEN TUESDAY-SUNDAY 11:00am – 7:00pm 212.242.2427
ABOUT LAS BELLAS ARTES:
Las Bellas Artes is a platform to present contemporary Latin-American art to New York. The name Las Bellas Artes refers to the seven different Fine Arts they represent and stands for the project’s goal of encouraging and intensifying dialogues between artists and curators in New York, Mexico, and throughout Latin America.
P.J.S. Exhibitions opened its doors in May 2010. Sullivan’s gallery serves as a premier location for displaying the new works of exciting, modern, young and avant-garde artists. As such, Sullivan transforms the gallery’s environment to reflect each artist’s individual work, lending to constant innovation at P.J.S.
For more information regarding P.J.S. Exhibitions, Transformation or Patrick Sullivan, please contact Sarah Cirkiel (firstname.lastname@example.org) or Valeria Carrasco (email@example.com) at Pitch Control Public Relations, 212.475.4919. For More information regarding Las Bellas Artes please contact Gustavo Ortega- Oyarzun (firstname.lastname@example.org), 646.248.2185